2015 is an important year for Custom, it marks the birth of a new commercial division: the one dedicated to consumer electronics, in this case phones and smartphones. In June, we presented the first smartphones and tablets: technologically efficient solutions at competitive prices, sold through wholesalers and distributors as well as directly to the end user through the new Italian e-commerce website CustomLife.
The new business unit means news from all points of view: not only products, but also communication, sales force and logistics. The company invested resources and know how to meet the needs of a market where the consumer, and not companies, is the heart of the business.
New foreign branches
All this is proved by the participation at IFA in Berlin, the largest European exhibition dedicated to consumer electronics, and this confirms that Custom has always been dedicated to international business.
Always about foreign markets, in September 2015 new offices in India have been opened, and – at the very beginning of October – Custom America transferred its offices in Boothwyn.
Open House abroad
In addition, in May Custom held its Open Houses, for the first time abroad: 4 stages in Romania, where the division POS has been the protagonist, while the products of all the business units related to the world of printers have been the topic of the seminars held in 3 stages in Australia.
New products in 2015
2015 saw the launch of several new products. In fact, starting from the beginning of the year, Custom presented the new IR15, a revolutionary All-in-one PcPOS with IR Touch Screen, robust and highly-performing, and - in September - Fusion, All-in- one PcPOS 10'' with integrated 80mm receipt printer and fiscal customer display; with its compact and elegant design, it is ideal for the modern store management.
The innovative PP54 system, ideal for any parking application with BarCode tickets, has been launched in June, while in July Custom presented K80, the "Tornado printer", a receipt printer, ultra-compact and robust, ideal solution for ATMs, automatic vending machines and self-service kiosks thanks to the anti-intrusion shutter, the anti -jamming system and the anti-splash paper exit.
During the last months of the year, Custom worked on the presentation of a new range of smartphones and accessories, proposing products that are technologically interesting and aesthetically valiant.